Frame Photography
A branding project to design a photography company that specializes in a particular set of photography skills. Mission Statement Frame Photography is a professional action photography company offering top of the line photography to motorbike and bicycle athletes who need to publicize their craft in magazines or online. Unlike competing action shot photographers that generalize action photography, Frame Photography uses specialized gear and technique to best capture bike imagery.
Frame is a professional photography firm that specializes in bike action photography. Why would they specialize into this niche market? There are photographers that exclusively shoot jewelry, weddings, landscapes, and many other types of imagery. "Action photography" is a very broad term and it doesn't allow for the intricacies of each sport. Therefore, Frame is the company professional bike athletes would approach to receive top of the line photography
Photo is from Hagbard_ on Flickr, creative commons